Privacy Policy

1. Introduction

The privacy of visitors to our website is very important to us (“SoCity” or “the Company”), and we are committed to protecting it. This policy explains what personal details and identifying data of users are processed on this site, across all its assets and pages under the domain Socity.co.il (hereinafter collectively: “the Website”), how they are used, with which third parties they are shared, and what rights the Company’s users and customers have regarding the information.

This policy is updated as of January 2, 2026, and is adapted to Amendment 13 of the Privacy Protection Law, 5741-1981.

Important information regarding the processing of personal information based on online identifiers (cookies):

As a user of the Website – upon your first visit, you will be asked to approve the Company’s use of cookies, which (i) some are essential for making the Website usable (the Website cannot function properly without them), and (ii) some help the Company analyze information about user activity on the Website and save personal usage preferences that are selectable by the user, which will be used for every visit you make to the Website thereafter. Your consent to the Company’s use of cookies is in accordance with the terms of the Website’s cookie policy, which can be managed through the cookie bar appearing at the bottom of the Website. For more information on the cookie policy, see below.

2. Consent to Information Collection and Consequences of Non-Consent

When browsing the Website, you may be asked by the Company to provide personal information, as detailed in this privacy policy. For all Website users – upon first use, you will be required to give your consent to the creation, accumulation, collection, and processing of personal information about you. You are not legally obligated to consent to this; however, in the absence of your consent, your user experience on the Website may be impaired, and some of the services offered by the Company may not be available to you.

The information that will be provided and collected by the Company about you will be stored in its database, and its use will be subject to the provisions of relevant law.

3. The Information We Collect

When using the Website, the following types of personal information, as defined in the Privacy Protection Law 5741-1981, may be collected, stored, and used:

Information about your computer/device: including IP address, device identification number, browser type and version, and operating system – which are necessary for creating a technical connection between your device and the Company’s server infrastructure;
Personally identifiable information: name, phone number, email address, ID number, profession, date of birth, education, marital status, and any economic, physical, social, or cultural information related to your identification – if you choose to provide it when leaving details on the Website or during any period of engagement with us, including through phone calls, text messages, email, and personal meetings (in-person or online). This information is necessary for providing services by the Company and will be collected by the Company after receiving your explicit consent to contact, subject to relevant laws;
Information about visits and use of the Website: including referral source to the Website, visit duration, page view data, dwell time, navigation paths on the Website, and your geographic location – which is necessary for analyzing Website usage data and improving user experience;
Information generated during use of the Website: including when, how much, and under what circumstances you used it – which is necessary for analyzing Website usage data and improving user experience;
Information about assets purchased by you as a Company customer and managed by it, including asset details and budget details, transaction amounts, and payment dates if applicable – which is necessary for tracking and managing transactions and assets;
Information included in messages sent to the Company in correspondence with you through various communication means including email, text systems, or through the Website, including message content and its metadata – necessary to enable optimal communication and provide appropriate customer experience;
Information about the use of third-party platforms linked to us, provided you have agreed to their terms of use – which is necessary for analyzing your usage patterns of assets and systems used by the Company that affect customer experience;
Security camera footage during physical meetings at the Company’s offices – which are necessary for security purposes;
Recordings of online conversations and phone calls conducted with you, provided you have consented to mailings and contact from the Company – which are necessary for security purposes, monitoring and ensuring customer experience, and are available to you upon request;
Any other type of personal details you send to the Company.

Serious Warning: There is an absolute prohibition against disclosing personal details of another person without obtaining their consent in advance. Providing any identifying detail about another person without their consent to share and process personal information constitutes a criminal offense and is beyond our control. The Company is committed to protecting users’ details and reserves the right to report any violation of this section to the authorities – even if this involves disclosure of the personal information of the violator.

4. The Purposes for Which We Collect Information

Information provided or collected by the Company, including information received from third parties, will be used by the Company as needed for the following purposes:

Contacting a user who has chosen to provide information for the purpose of receiving details about a service or product provided by the Company;
Performing the Company’s routine work for the purpose of providing services;
Sending statements, transaction invoices, and payment reminders to customers and collecting said payments;
Examining requests for services and making decisions regarding the services, their scope, and manner of provision;
Detecting and preventing fraud or preventing misuse of services, information security, monitoring operations according to law, including foreign law;
Improving customer service, including developing new products and services. This helps Company users enjoy the services offered by it in a convenient and user-friendly manner, according to the preferences chosen by the user;
Verifying compliance with the terms of service that dictate how the Website is used and consent to contact;
Analyzing, segmenting, and profiling information related to usage habits on the Company’s website and the services it offers, consumption habits, and targeting of direct mailings and advertising information;
Marketing and advertising through various means in accordance with the law, including for direct mailing purposes and contact with users, and conveying marketing and commercial offers;
Adding to mailing lists via email or through dedicated WhatsApp groups after obtaining user consent, for the purpose of distributing newsletters, transaction updates, and other relevant marketing and professional information;
For the purpose of protecting the Company’s legitimate interests, including in the context of defense in legal proceedings and preventing activity contrary to the terms of use of the services, privacy policy, and law;
For the purpose of providing a recommendation about the Company to users and customers, given prior consent to share personal information for this purpose;
For the purpose of fulfilling a legal requirement or law in or outside Israel applicable to the Company.

5. How We Collect Information

For the purpose of providing services by the Company, we collect information about Website users and service recipients from the Company in one of the following ways:

5.1 Personal Information Provided by Users Proactively:

During use of the Website, you may enter and provide the Company with personal information about yourself by leaving details on the Website, through email inquiries, WhatsApp, or through various social networks – whether for the purpose of receiving updates on certain topics, to schedule a meeting, or to receive a service, including purchasing a product or service provided by the Company. This data may include your name, your contact details, and the content of your inquiries.

When contacting us, whether by phone, physically, or electronically, you will likely provide the Company with data and personal information stored in the Company’s database in the form of written, photographed, or recorded documentation. The data and information are kept for tracking, control, supervision, and service quality improvement purposes.

5.2 Data Collected During Visits to Company Offices:

Data collected during visits to the Company’s offices – if such is scheduled. During the visit, recordings from security cameras distributed in public areas at the Company’s offices will be collected.

Meeting data – including the meeting date, meeting attendance status, meeting results, and documentation will be stored in the Company’s databases for the purpose of providing and improving the service by the Company.

Personal data such as name, phone number, email, ID number, vehicle number, and other details relevant to the meeting subject, coordination for its execution, and provision of services by the Company.

Photos, videos, and voice recordings that will be collected with your explicit approval, which will be used by the Company for advertising and documentation purposes in advertising campaigns, presentations, the Company’s website, and more. It is clarified that you are not obligated to authorize the Company to collect and use such information, and this is subject to your sole discretion. All provisions of this policy will apply to this section, including your rights to the information.

5.3 Data Generated During Engagement with the Company:

When entering into a contract with the Company, particularly sensitive personal details about you will be collected. These details may include, among other things, information about privacy and family, information about origin, information about criminal history, information about salary data, investment budgets and financial activity in the past and present, residential address, ID photo, and additional information that is confidential and you may have disclosed to the Company during the engagement period.

5.4 Data and Information Generated During Use of the Company’s Website:

Data about your browsing device and your use of the Website that will be collected about you as online identifying information, which is accumulated both as statistical information and as personal information identified with your personal use of the Website. The Company uses this information to improve user experience on the Website and to customize your personal customer experience. See below for use of cookies.

5.5 Data and Information Generated During Use of Third-Party Platforms:

When using third-party platforms related to the Company, personal information and usage data may be collected about you, including among other things, viewing data, page transition data, dwell times, geographic location, email address, phone number, and more. The data is personal, and the Company processes it to better understand its customer experience and provide service tailored to the personal needs of users like you. Third-party platforms include the Company’s video and podcast platforms published on YouTube, Spotify, and other media platforms, the Company’s presentations published through Canva, social networks such as Facebook and Instagram, mailing platforms such as email and WhatsApp, and more. When using these platforms, you are asked to approve your consent to their privacy policy, and the Company has no connection to these external platforms’ use of the data.

5.6 Data Generated When Applying for a Position at the Company:

When contacting the Company in response to a job posting published on the Website and online generally, information such as identifying details, contact details, information about professional training, CV, information about education, information about social, economic, and cultural characteristics, recommendation letters, and additional information that may be relevant for examining candidacy for the relevant position will be collected. The Company reserves the right to keep the information in its databases for the time period permitted by law, subject to legal provisions.

6. User and Customer Rights

6.1 Right to Access Personal Information

Every person is entitled to view, personally or through their representative (authorized in writing as a guardian), the personal information held about them in the Company’s database, subject to identification using accepted identification means (including copies of official documents, notary confirmation, etc.) that the Company may require from time to time at its sole discretion.

6.2 Right to Request Correction and/or Deletion of Personal Information

A user who has viewed their personal information and found it to be inaccurate, incomplete, unclear, or outdated may contact the Company with a request to correct or delete it completely.

Additionally, a user may request to delete their personal information if they believe the information was created, received, accumulated, collected, or processed contrary to legal provisions, or that continued use of it is contrary to legal provisions.

The Company may refuse a request to correct or delete personal information at its discretion, as long as the law permits.

7. Transfer/Sharing of Information

The Company may transfer, on a routine basis or from time to time, information collected about you, as detailed above, to third parties, including transfer of information outside the borders of Israel, for the purpose of fulfilling the purposes for which the information was collected as detailed above.

This includes the Company may transfer information in the following cases and to the following parties:

In the context of its activity with third parties to complete a requested action or when required for operating services and arranging registration of ownership of assets purchased through the Company, such as to a third-party attorney representing the Company, the Land Registry, Income Tax, and any other party involved in a transaction you entered into with the Company;
In the context of outsourcing Company activities to third parties and receiving services from various suppliers, including but not limited to subcontractors, computing, communication and operation services, cloud computing and data processing services, mailing, marketing and automation services, and artificial intelligence service providers. Service providers will be entitled to hold the information, store it, and use it for the purpose of providing services by them;
Sharing or processing information through dedicated systems for data analysis, drawing conclusions, and contacting customers – essential for conducting the Company’s business and improving user experience, including systems such as: Make, Manychat, WhatsApp, Green API, Smoove, VWO, Microsoft Clarity, Google Analytics, Mixpanel, Google Data Studio, Monday.com, and others;
If required to do so by law, including foreign law, Israeli Income Tax instructions, court order, or instruction from a competent authority;
To other customers organized in a partnership agreement to which the Company is a party, insofar as the information is necessary for performing essential operations within the Company’s field of activity;
To a new or other corporation if the Company reorganizes its activity within another corporate framework, as well as in case it merges with another entity or merges into it the activity of a third party;
To additional parties subject to your consent.

8. Use of Artificial Intelligence Tools and Large Language Models (LLMs)

8.1 Information Processing

For the purpose of processing and analyzing your personal information by the Company, use may be made of artificial intelligence tools and large language models (LLM) such as: ChatGPT, Claude, Gemini, DeepSeek, Perplexity, and others. The use of these tools enables the Company to efficiently analyze data, extract insights, automate processes, optimize business processes, improve efficiency, enhance customer experience, and personalize offers and messages.

8.2 Additional Uses

An additional use the Company may make of artificial intelligence systems is for creating new content, including content in human language, including texts, images, videos, and more.

8.3 Responsible Use

The Company commits to using these technologies responsibly, while maintaining user privacy and avoiding bias or discrimination.

9. Cookies and Technologies for Online Data Collection

The Company uses various technologies such as cookie files and collection, analysis, and marketing tools as detailed below:

The Company’s website uses cookies, pixel tags, and similar technologies. These technologies are sent to the device from which you browse and automatically store various information files on it about your use of the services, such as IP address, domain name, device location and characteristics, connection dates and duration, and more. These technologies will hereinafter be referred to collectively as “Cookies”;
The law stipulates that we may store cookies on your device only if they are essential for operating the Website. Your approval is required for the use of all other types of cookies. You can change or withdraw your consent at any time through the cookie declaration available in the plugin appearing at the bottom of the Website;
Your consent to the Company’s and third-party entities related to the Website’s use of Cookies is collected upon your first use of the Website. At any stage, you can withdraw your consent to the use of Cookies (except those necessary for operating the Website) by removing them from the Company’s cookie plugin or by changing the Cookie collection policy in your browser. For your convenience, we have embedded a plugin on the Website that will allow all users, even those not proficient in technical management of Cookie permissions, to update and adjust their consent to the Company’s use of Cookies – according to their various classifications. The plugin appears at the bottom of the Website (usually on the left side of the screen);
The Company uses Cookies, among other things, for information security purposes and preventing misuse, and to identify your device in a way that will allow the Company to learn about your use of the services, and provide you with a user-friendly and convenient interface when using the Website. Additionally, for targeted advertising purposes on the network and for the other purposes detailed in this policy;
As part of the use of Cookies, the Company does not collect identifying details about you such as name, phone number, email address. Such information will be provided by you to the Company willingly and with explicit consent to contact. It should be noted that the information collected through the use of Cookies includes an online identifier and usage data which, given your leaving details on the Website, will be associated with you exclusively and can be used for identification;
The Company uses tools from third parties on the Website to analyze Website use, for targeted advertising purposes, for analyzing anonymous, statistical, and aggregate information about traffic and activity on the Website, and for improving communication with users who requested to contact the Company through the Website. Among the tools used are: Google Analytics, Google Search Console, Google Ads, Google Tag Manager, Microsoft Clarity, Facebook, Taboola, Outbrain, Facebook Pixel, Outbrain Pixel, Taboola Pixel, Manychat, VWO, Smoove, Elementor, Short IO, WhatsApp, Green-API, Make, as well as independent Cookies managed by the Company – identified as SoCity Analytics;
These tools also serve the Company for advertising and remarketing purposes across the network, for example using Google Ads, which may be tailored to your preferences based on your digital activity characteristics. The Company also uses Google Display Network impressions reporting as well as demographic and interest reporting in Analytics. Additionally, Facebook Pixel is used – for targeted advertising purposes on media networks;
In operating these tools, the companies providing the tools (including Google, Taboola, Outbrain, and Facebook) – use their own Cookies and collect through them information such as your IP address, unique identifiers for the device from which you browse and its characteristics, your activity, the pages you viewed, and more. The Cookies may enable them to identify your device even after leaving the Company’s website. The information collected by them may be stored in the companies’ databases outside Israel;
Additionally, the Company uses platforms for managing accessibility (Enable) and Cookie policy on the Website (Cookiebot), which includes embedding a Cookie on the Website. The purpose of these services is to enable accessibility of Website content for people with disabilities in a convenient and efficient manner and to allow each user to independently, easily, and efficiently manage their consent to the collection and processing of Cookies by the Company from the Company’s website;
If you wish to learn about the use these companies make of their cookies and the information collected through them, you can do so on their official websites.

For your convenience, the following links are attached:

Additionally, here are various websites and initiatives across the internet that also offer information and various tools for managing and controlling Cookies:

10. Security of Your Personal Details

Information security is important to us. We take appropriate and advanced technological and organizational security measures to protect information, including personal information and particularly sensitive information, including from unauthorized access, loss, destruction, and information integrity. Despite the above, it is clarified that the Company cannot guarantee absolute protection of the information. For safe use of the Website, please ensure you are browsing the website at https://socity.co.il. Please note that on this website, you are not required to identify yourself with a username and password at all.

11. Links to Other Websites

Links or references to addresses or internet pages that are not the Company’s may appear on the Company’s website and mailing platforms used by the Company. These may also appear as videos embedded in the page, as clickable banners, as advertisements, or in any other way. These pages and websites are subject to separate terms of use and privacy policies of the websites or services to which the link refers, and the Company has no control over them. It is clarified that the Company’s privacy policy does not apply to these websites and/or internet pages.

It is the user’s responsibility and duty to verify the terms of use and privacy policy of these websites, if referred to them, before using them. We encourage examining the privacy policy of these websites, including the cookie policy, while paying maximum attention and maintaining principles of proper use in accordance with the Privacy Protection Authority’s recommendations, which can be found in the Authority’s public publications.

12. Information Transfers Outside the Jurisdiction of the State of Israel

The Company may transfer information about you outside the jurisdiction of Israel and/or the European Union, among other things for cloud storage purposes. It is possible that the information security and privacy protection laws in the jurisdiction to which personal details will be transferred will not be as comprehensive as those practiced in Israel and the European Union, and in such a case, the Company will take steps to ensure a similar level of protection for your personal information.

13. Privacy Policy Changes

The Company may update the Website’s privacy policy from time to time and at its sole discretion (including in case of a change in law requiring the Company) by publishing a new and updated version on this page.

14. Waiver

The Company is not responsible for damages that may be caused or could be caused to you or third parties as a result of using the Website and/or other channels in which it operates and/or information provided and collected during such use and/or inability to use them and/or damages caused by events beyond its direct control. The Company cannot guarantee that there will be no errors in performance in securing the privacy of personal information about you. Additionally, the Company is not responsible for any case or damage, direct or indirect, in connection with the use and/or provision of personal information, including among other things, exposure of personal details due to errors, unauthorized access by third parties, and any other factor not within its reasonable control. Use of the Website and other channels in which the Company operates is your sole responsibility, and you agree that you will have no demand and/or claim and/or argument against the Company and/or anyone on its behalf in connection with their use.